THE NEW PACKAGING AND LOGO DESIGN BY FILIPPA FIRENZE | APRIL 2022
Filippa Firenze shines in a new look: more modern, younger, but without losing its Italian charm. Pastel feminine tones meet a clear design, created by the renowned design agency VIEREINHALB. What will definitely remain is the iconic Italian lemon as an icon. It stands for sparkling, charming Dolce Vita, just like Filippa Firenze.